Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Pricer AB's goodwill for the quarter that ended in Jun. 2026 was kr280 Mil.
Pricer AB (OSTO:PRIC B) Goodwill Explanation
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.
It is calculated by dividing goodwill by total assets.
Pricer AB's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Pricer AB Goodwill Related Terms
Pricer AB Goodwill Historical Data
* Premium members only.
The historical data trend for Pricer AB's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
Pricer AB (OSTO:PRIC B) has a Goodwill of kr280 Mil as of Jun. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Pricer AB and its competitors.
Is Pricer AB's Goodwill too high?
Pricer AB's current Goodwill is kr280 Mil. Overall, Pricer AB has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's Goodwill compare to competitors?
Pricer AB's Goodwill of kr280 Mil can be compared against companies in the Industrial Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for an Industrial Products company?
A good Goodwill depends on the Industrial Products industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Pricer AB and its competitors. Pricer AB's current Goodwill is kr280 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Based on GuruFocus' analysis, Pricer AB (OSTO:PRIC B) is currently considered Modestly Undervalued. The stock's GF Value™ is kr4.63, compared to a current price of kr4.18 — trading 9.8% below its estimated fair value. The current Goodwill is kr280 Mil. Pricer AB's overall GF Score™ is 69/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Pricer AB (OSTO:PRIC B), the current Goodwill is kr280 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pricer AB (OSTO:PRIC B) Overvalued in 2026?
Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued.
The current stock price of kr4.18 is trading 9.8% below its estimated GF Value™ of kr4.63.
GuruFocus considers Pricer AB to be Modestly Undervalued.
Key valuation signals for OSTO:PRIC B:
Goodwill: kr280 Mil
GF Value™: kr4.63 vs. price of kr4.18 (9.8% below fair value)
No single metric tells the full story. See the OSTO:PRIC B stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
69GF Score
Get the complete analysis for OSTO:PRIC B
Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
OSTO:PRIC B has been successfully added to your 
